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Jamba Juice Founder Kirk Perron Helped Ignite a Smoothie Fad

Kirk Perron was working at a Safeway supermarket when he came up with his business plan. In 1990, he opened the Juice Club shop in San Luis Obispo, Calif. It was the start of a chain later called Jamba Juice and helped create a fad for smoothies promoted as healthful and featuring ingredients such as…

Kirk Perron was working at a Safeway supermarket when he came up with his business plan. In 1990, he opened the Juice Club shop in San Luis Obispo, Calif.

It was the start of a chain later called Jamba Juice and helped create a fad for smoothies promoted as healthful and featuring ingredients such as bee pollen and Ginkgo biloba. On the menu were Berry Lime Sublime, Peach Pleasure and Hawaiian Lust.

Some…

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