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A glimpse at a future for J.C. Penney Co. can be found in Hurst, Texas, where a remodeled store has a fitness studio, a videogame lounge and style classes.
But don’t expect your local Penney to get this new look soon. The struggling retailer plans to test ideas at this store before rolling them out to other locations. Remodeling all 850 stores would be a strain on the cash strapped company, analysts say.