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‘It’s gotten old’: Tim Hortons vows major changes to Roll Up the Rim after campaign fails to boost sales

Tim Hortons is planning to make major changes to its signature Roll Up the Rim contest after acknowledging the 33-year-old promotion “didn’t work” this year. “It’s gotten old,” Tim Hortons president Alex Macedo told the Financial Post on Monday. “No one driv…

Tim Hortons is planning to make major changes to its signature Roll Up the Rim contest after acknowledging the 33-year-old promotion “didn’t work” this year.
“It’s gotten old,” Tim Hortons president Alex Macedo told the Financial Post on Monday. “No one driv…
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