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How Eating Vegan Got Easy: Recipes That Resonate Now

NEARLY 450,000 FANS subscribe to Rachel Ama’s vegan cooking channel on YouTube. It’s not hard to see why. Appearing in her family kitchen, the Londoner makes up dances, punctuates her jokes with sound effects and cooks brightly colored, approachable food that ranges from vegetable pastas to Caribbean rice and peas. Many of the viewers who…

NEARLY 450,000 FANS subscribe to Rachel Ama’s vegan cooking channel on YouTube. It’s not hard to see why. Appearing in her family kitchen, the Londoner makes up dances, punctuates her jokes with sound effects and cooks brightly colored, approachable food that ranges from vegetable pastas to Caribbean rice and peas. Many of the viewers who email her tell her they’re not vegan. They just like the look of the food.

Ms. Ama’s success—and that of a generation of vegan cookbook authors, social media stars and restaurant chefs—reflects…

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