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Drugmakers Overhaul the Sales Pitch Amid Coronavirus Lockdowns

Drug-company sales representatives, grounded by the coronavirus pandemic, are blasting out emails and hosting video calls to pitch new treatments for a variety of ailments to doctors, a different way of doing things for a field force that had relied on visiting with physicians in person. On Friday, the U.S. Food and Drug Administration approved…

Drug-company sales representatives, grounded by the coronavirus pandemic, are blasting out emails and hosting video calls to pitch new treatments for a variety of ailments to doctors, a different way of doing things for a field force that had relied on visiting with physicians in person.

On Friday, the U.S. Food and Drug Administration approved a new cancer drug from Eli Lilly & Co. The company plans to make the drug available within days—and to spread the word by having sales reps, working from home, email doctors and…

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