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Luka Doncic Accelerates Jordan Brand’s Evolution as King of the Sneaker World

Luka Doncic is the latest member of the Jordan Brand family. He joins Zion Williamson as headliners of the brand’s next generation. Alongside other young stars, Doncic is further expanding Jordan’s ever-booming reach. Jordan Brand will always be most defined by an inherent connection to its eponymous and longest-running endorser. But after winning its second…